If you don't receive a dozen red roses this Valentine's Day, don't fret, you're not alone.
The love season is a lonesome time for many -- flowers, chocolates and red hearts flaunted around can make it hard to ignore your single status.
As lovebirds enjoy a romantic meal together, you could be spending the night in front of the TV, with a meal for one.
Lora De Felice, 32, is doing just that. "I'm renting an action video, having Lebanese takeaway and switching my phone off," she says.
"As a single woman, Valentine's Day reminds me of what I haven't got, a partner and a loving relationship."
Psychologist and couples researcher Dr. Janet Reibstein says that Valentine's Day is different than any other day for single people.
"It's a ritual that calls attention to who loves whom, who is loved and those who aren't can feel singled out."
Others -- like Darren Thatcher, 37, an investment banker -- believe in taking matters into their own hands in an effort to make love happen. He is one of five bachelors who took part in a five-day promotion by online dating agency match.com.
Last week, Thatcher spent over 10 hours sitting inside a 3-meter-high plastic bubble at London's Selfridges department store in the hope of attracting women shoppers to email him for a date.
"It's a crazy way to meet someone but I won't be depressed if I didn't have a date," he says. "Still, it's nice to have someone special to cuddle up to and watch a DVD with," he admits.
Jill Stoppard, a spokesperson for match.com, says it is important that single people be included in the Valentine's Say season.
"We see a massive drive in our business in the first two months of the year. Many people want to sort out their love life as part of their New Year's resolution."
If you don't receive a dozen red roses this Valentine's Day, don't fret, you're not alone.