Digital sources representing 50% of their income in the Internet era
“Unless newspapers companies learn to invest, some of them are going to disappear,” said Jim Chisholm, adviser to the World Association of Newspapers.
Mike Anderson, Managing Director of UK tabloids The Sun and News of the World, pointed out seven customer-facing ventures as the key drivers of his growth. Online Bingo, dating, betting and mobile phone football action were some of them.
Anderson explained those ventures are more profitable than online advertising. With prize wars among tabloids, as well as the cut on classified advertising already affecting the Netherlands and Switzerland, investing online seems like a good choice.
“Unless newspapers companies learn to invest, some of them are going to disappear,” said Jim Chisholm, adviser to the World Association of Newspapers.